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HEYLOVE
Ukrainian Professional Nail Cosmetics — From Experts, For Experts
Our Story
The company NAILSMADE was founded by Viktoriia Dutchak (Kuznietsova) and partners in 2011 in Kyiv, Ukraine. With years of hands-on experience in the professional nail industry, the team set out to create products that combine innovation with uncompromising quality.
In February 2022, shortly before the start of the full-scale invasion, the HEYLOVE brand was launched — born from a belief that professional nail care should be accessible, innovative, and beautiful.
Today, HEYLOVE is an international brand trusted by nail artists and salons worldwide, offering 200+ shades and a complete range of professional nail care products.
Photo: Brand Story
Our Journey
2011
NAILSMADE founded in Kyiv
2018
Expansion to professional nail market
2022
HEYLOVE brand launched, CPNP certification, EU market entry
2026
200+ shades, international B2B+B2C platform
Photo: TPO-FRE Formula
TPO-FRE Formula
TPO-FRE is HEYLOVE's proprietary approach to gel polish chemistry — a photoinitiator-free formula that eliminates skin sensitization risks for nail technicians.
No yellowing over time, compatible with all UV/LED lamps, 30–60 second curing, and 2–3 weeks of chip-resistant wear with vibrant color retention.
Professional 15ml bottles — approximately 80 applications per bottle.
Quality & Certification
CPNP Certified
All products registered in the EU CPNP cosmetics database — meeting European safety and quality standards.
Quality Ingredients
Highest-quality raw materials and innovative technologies used in every HEYLOVE formula.
Tested & Verified
Every product undergoes rigorous safety and durability testing before reaching professionals.
Values & Principles
Formula
The highest-quality ingredients and innovative technologies used to create the HEYLOVE product formulas.
Shades
Trending shades collected in capsule collections.
Style
A concise aesthetic of refined minimalism.
Expertise
We apply our many years of experience in the nail industry.
Bottle Design
A unique visual concept: the color of the bottle matches the color of the product.
Safety
The products meet European quality and safety standards and are registered in the EU (CPNP).
HEYLOVE in Numbers
2022
Founded
200+
Shades
479+
Products
CPNP
EU Certified
Discover HEYLOVE
Whether you're a salon professional or beauty enthusiast — explore our collection or join our wholesale program.
